Wednesday, December 21, 2011

What Every Marketer Can Learn From Saab's Crash And Burn

This week marked the dead end for Saab motor car company. And they should cause a deathly chill to run down the spine of any marketer who believes they can get by, just by getting by. Undifferentiated in a market filled with hundreds of cars to choose from, Saab sought to find its place in the world.